How to Market Your Online Business
This is the second article in the 3-part online business series and will focus on perhaps the most difficult challenge facing any online business: how to get noticed.

Articles on search engine optimisation — rankings, algorithm updates, and staying on Google's good side. 8 articles.
This is the second article in the 3-part online business series and will focus on perhaps the most difficult challenge facing any online business: how to get noticed.
It's a well known fact that Google is one of the biggest companies in the world with 70 branches in over 40 countries. There is also no denying how immensely important Google is in our day-to-day lives.
Google is the search engine giant of our times and this means that all website owners should find out as much information as possible about how it works in terms of ranking and rules.
Everybody wants to do something that will make them famous or make them money. Blogging can do both, but like a race, not everyone who starts makes it to the finish line for recognition or a fat check.
Search Engine Optimisation or better known as SEO, can be described as the practice of improving and promoting a website to increase the number of visitors the site receives from search engines.
So you just went through all the paces of having your website set up, to now be exposed to a new term: backlinks. The most basic explanation of backlinks or incoming links, are connections between web pages.
Don't we all just like to be liked? That is exactly what a Facebook Fan page will do for your business, and as a result, also for you.
Google introduced a new ranking algorithm in February 2011 dubbed Google Panda with the purpose of shifting more of the low quality websites to the bottom of the pile and getting more higher quality gems at the top.
